People first - always
Organizations that put people at the center of adoption are the ones that get it right.
People first.
AI second.
We're a strategic AI consultancy that starts with people - their concerns, their capabilities, and their culture - and builds outward from there. Because AI transformation only works when the people it affects are part of shaping it.
AI is the biggest shift in how we live and work that we'll see in our lifetime.
Right now, decisions about how its built are shaped by a narrow group of people.
The Value of AI
Right now, AI's value is concentrated, not distributed. We exist to change that.
All our users
We need a wide range of voices leading the conversation
Open opportunities
We believe anyone can learn to use and build with AI.
how can we help you?
Where do you want to start?
I need a people-first AI strategy for my organisation.
Proven methodology, 20+ years of change management expertise, and an approach your teams will actually adopt.
We start with your people and culture - the dimensions most consultancies skip - then build outward to technology, governance, and implementation.
How we work →
I need to build AI confidence and capability in my team.
Practical workshops, tailored learning, and support that helps teams move from uncertainty to confident action.
We design capability-building around your context, so teams can understand what AI means for their work and where to start safely.
How we work →
I want to learn about AI at my own pace.
A practical learning pathway for professionals and founders who want clear guidance without hype or overwhelm.
Explore tools, prompts, examples, and community support at your own pace while building real confidence with AI.
Explore AI Suite →The person behind the work
Laura Richards is a qualified AI and Machine Learning developer, an Associate Lecturer at Newcastle University, and a Fellow of the Chartered Institute of Public Relations. She spent almost 20+ years in strategic communications and public affairs before learning to build AI applications on maternity leave - with twins.
Chat with Laura
what we do
We're learning practitioners
We don't just advise on AI - we build, test and apply it in the real world. When we say something works, it's because we've tried it ourselves.
That's what makes our advice practical
Strategic consulting and training that helps leadership teams design people-first AI strategies and build genuine capability.
Our product studio, building voice-first AI tools and testing real ideas in real operating conditions.
A practical learning community for professionals and founders who want honest guidance, resources, and support.
the evidence
Trusted by leaders who take AI seriously
"
Working with Laura and the team at Idea Junkies was a fantastic experience. The professionalism, ease of understanding and ability to take a sometimes-complex product offering...and create a simplistic approach to growth was a breath of fresh air.- Kev Strong, Digital Marketing Consultant
"
We brought Laura in at a point where we knew sustainability and circular design were central to who we are, but we had not properly articulated what that meant. Laura facilitated conversations that helped us define clear principles to shape the work we pursue and how we approach it.- Dan Martin, Sustainable Design Consultant
"
Having participated in many workshops, I can honestly say this one was thoughtfully tailored to our team's needs and facilitated with such professionalism. I was genuinely impressed.- Learning and Development Lead, InsureTech Scaleup
Trusted by teams at
let's talk
Every project starts with a conversation
No pitch deck. No obligation. Just a focused discussion about where you are and where you want to go.
Book a discovery call