People first.
AI second.Always.
We're a strategic AI consultancy that starts with people -their concerns, their capabilities, their culture -and builds outward from there. Because AI transformation only works when the people it affects are part of shaping it.
AI is the biggest shift in how we live and work that we'll see in our lifetime.
Right now, decisions about its future are being shaped by a narrow group of people. That's a problem.
We exist to make sure AI's benefits are shared, its risks managed, and its opportunities open to everyone -especially those whose voices have previously been left out of technology's development. We believe anyone can learn to use and build with AI. And we believe the organisations that put people at the centre of adoption will be the ones that get it right.
Where do you want to start?
I need a people-first AI strategy for my organisation.
Proven methodology, 20+ years of change management expertise, and an approach your teams will actually adopt.
We start with your people and culture -the dimensions most consultancies skip -then build outward to technology, governance, and implementation.
How we work →I need to build AI confidence and capability in my team.
Practical training that meets people where they are and leaves them more capable and independent.
Jargon-free, confidence-building workshops grounded in real use cases -not abstract theory. We teach teams to become learning practitioners themselves.
How we work →I want to learn about AI at my own pace.
Honest guidance, practical resources, and a community of people figuring this out together.
The AI Suite is a free learning community for professionals, founders, and business owners who believe AI capability shouldn't be gated behind enterprise budgets. No hype. Just practical help.
The AI Suite →We're learning practitioners
We don't just advise on AI -we build our own AI products, test our own hypotheses, and put our frameworks through real-world use. When we tell you something works, it's because we've tried it ourselves. It's what makes our advice different from most consulting firms.
Strategic consulting and training
We work with leadership teams to design people-first AI strategies -starting with the human dimensions that most consultancies skip. Our proprietary SPAN™ and STACK™ frameworks are research-backed, practice-informed, and built on 20+ years of communications and change management expertise. We work with teams to build genuine AI capability and confidence, so your AI adoption plan actually sticks.
The AI Suite
A learning community for professionals, founders, and business owners who believe AI capability shouldn't be gated behind enterprise budgets. Honest guidance, practical resources, no hype. Free to join, with a paid tier for deeper access. Find out more →
Trusted by leaders who take AI seriously
Working with Laura and the team at Idea Junkies was a fantastic experience. The professionalism, ease of understanding and ability to take a sometimes-complex product offering…and create a simplistic approach to growth was a breath of fresh air.- Kev Strong, Digital Marketing Consultant
We brought Laura in at a point where we knew sustainability and circular design were central to who we are, but we hadn't properly articulated what that meant -either internally or in how we presented ourselves to the market. Laura facilitated conversations that pushed us to define what sustainability meant for our practice. We worked towards a set of principles that would shape which projects we pursued and how we approached them.- Dan Martin, Sustainable Design Consultant
Having participated in many workshops, I can honestly say this one was thoughtfully tailored to our team's needs and facilitated with such professionalism. I was genuinely impressed. Hopefully we can now take it to the next level internally.- Learning and Development Lead, InsureTech Scaleup
Advisory and partnership work with DCMS, BEIS, Digital Catapult, UnLTD, Newcastle University, and others.
Every project starts
with a conversation
No pitch deck. No obligation. Just an honest discussion about where you are, where you want to be, and whether we're the right fit.
Book a discovery call →